29 Years Building Iconic Brands in SEAsia | Strategic Marketing Leader
Cross-Cultural Brand Builder
I am..
Brand & Marketing Strategist
Brand & Marketing Strategist
Brand & Marketing Strategist
Strategic marketing leader with 25+ years of experience driving integrated campaigns across Southeast Asia in multiple countries. Expertise in evidence based strategies, multicultural team leadership, and delivering measurable business impact for global and regional brands from Nescafe, Unilever, Microsoft, Chevrolet, Amazing Thailand, GS
Strategic marketing leader with 25+ years of experience driving integrated campaigns across Southeast Asia in multiple countries. Expertise in evidence based strategies, multicultural team leadership, and delivering measurable business impact for global and regional brands from Nescafe, Unilever, Microsoft, Chevrolet, Amazing Thailand, GSK and AVIS. Proven track record of increasing brand awareness and growing social media engagement.
Experienced
Brand & Marketing Strategist
Brand & Marketing Strategist
Currently:
• Chief Strategist - Ignite Marketing Communications
• Founder - Catalyst | Human Insights
Specializing in market entry strategies, brand transformation, and growth acceleration
Previously:
Led McCann Worldgroup initiatives across Thailand, Vietnam, Laos, and Myanmar (16 years)
Orchestrated marketing strategies for Amazing Thailand across 36+ countries
Skills
Brand & Marketing Strategist
Skills
- Regional Brand Strategy
- Market Research
- Consumer Insights
- Cross-Cultural Marketing
- Market Entry & Expansion
- Growth Acceleration
- Strategic Planning
- Team Leadership